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Is your research multi-modal?
Most AI assistants today are fluent readers of the internet. But ask them to listen—to parse tone, story, or off-script insight—and they’re nearly deaf. That’s not a metaphor. A 2025 study by Profound analyzing 30 million citations across ChatGPT, Google AI Overviews, and Perplexity found that these systems overwhelmingly favor text-based sources—especially Wikipedia and Reddit. | Platform | \#
Parla Featured in Podnews: Share Your Research in One Click
We’re excited to share that Parla’s new Deep Research Assistant was recently featured in Podnews, one of the top daily briefings in podcasting and on-demand audio. In the write-up, the editor used a new feature we’re especially proud of — the ability to instantly share any research thread with a single link. No exports, no logins. Just clear, useful insight delivered as easily as copying and pasting a URL. He even used the feature to share his
Introducing Parla’s Deep Research Assistant: A Breakthrough in Podcast Discovery
We’re excited to announce the launch of Parla’s Deep Research Assistant — a powerful new way to explore, analyze, and unlock insights from the world’s podcast conversations across both audio and video. With access to every active podcast on Earth — over 150 million episodes spanning 25 million hours of human dialogue — our assistant is built to make sense of the noise and surface what matters. Whether you're a researcher, strategist, or builder, Parla lets you tap into the full
Where in the World Is Your Podcast Audience?
Did you know “The Rest Is History” is the \#1 History podcast in the United States—but it’s even more popular in the United Kingdom? It’s true. Despite topping the U.S. charts, the show has an even stronger foothold across the Atlantic. And it’s not alone. As podcasting becomes an increasingly global medium, more and more shows are finding their biggest audiences in places you might not expect. Whether it’s a business show booming in Southeast Asia or a wellness podcast finding fans in Scand
Introducing podcast.today – Your Daily Five‑Minute Shortcut to the Best Podcasts
In a Hurry? Here’s the Gist Finding a great podcast shouldn’t feel like scrolling an endless feed. podcast.today is a brand‑new weekday newsletter that lands in your inbox every morning with the 5–10 episodes worth your time. One quick skim, and you’re off to listening. Why We Built This Too Much Choice, Not Enough Time There are millions of shows and tens of millions of episodes. Charts show what’s popular, not what’s *perfect for
Light Phone III: Why Even the ‘Un-Smart’ Phone Makes Room for Podcasts
When Light unveiled the Light Phone III, its engineers doubled-down on radical minimalism: no social feeds, no web browser, no app store. Yet in the ultra-short “Tools” list, a podcast player survives alongside basics like Calls and Directions. The Verge’s review calls it “a much better, more powerful, still extremely minimalist smartphone,” precisely because it keeps only what matters. [(The Verge](https://www.theverge.com/reviews/637178/light-phone-iii-review-minimalist-smartphone?utm_
How Steven Bartlett Built a Media Empire by Understanding the Attention Economy
Let’s face it: in today’s world, attention is everything. We live in an attention economy, where brands, influencers, and businesses compete for just a few seconds of someone’s focus. And while most platforms are crowded and fleeting, podcasting has carved out a unique space—where people actually listen. One of the best examples of this shift? Steven Bartlett, the creator of The Diary of a CEO. From University Dropout to Media Powerhouse Steven’s journey is anything but
ListenNotes vs Parla – Which Podcast Research Tool Is Better?
TL;DR – Why Parla Wins as a Research Tool Both ListenNotes and Parla aim to make it easier to discover and explore the world of podcasts. But while ListenNotes is primarily a directory and API provider, Parla is purpose-built for research, outreach, and discovery — especially for creators, marketers, and PR professionals who need more than just raw data. Here are the key reasons why Parla stands out: Beautifully designed podcast pages with modern UX Smarter search
Inside the Podcast That Pulls in $1.25 Million Per Episode
The Acquired sponsor kit warrants a double-take. A single “Presenting” sponsorship — just four podcast episodes — is priced at $1.5 million. And that slot’s already sold out for the next season. But the real number is even more jaw-dropping. Each season (just four episodes), Acquired sells one Presenting sponsorship and two to three additional midroll placements. That means each season likely brings in ove
Podcasters Are the Ultimate Influencers
Influencer marketing continues to solidify its role in the modern media mix. A recent report from the World Federation of Advertisers (WFA) shows that 60% of marketers expect influencer marketing to become even more important, with 54% planning to increase their budgets in the space (WFA, 2024). What’s driving that growth? Trust. Niche reach. Creator-led storytelling. And in 2025, one medium stands out for delivering all three: podcasts. Podcasts Ar
The One Stat You Should Be Paying Attention to in Podcasting Right Now
There are a lot of numbers thrown around in media reports, but if you care about the future of podcasting—whether you're a brand, a PR pro, or a content strategist—this is the one stat you need to know: Weekly podcast listeners consume an average of 8 episodes per week. That’s straight from the newly released Infinite Dial® 2024 report by Edison Research (with support from Audacy, Cumulus Media, and SiriusXM Media), and it confirms what many in the space have long suspected: podcast
How Podcast RSS Feeds Really Work (and Why They Power Everything at Parla)
When most people think of podcasts, they think of Spotify, Apple Podcasts, or maybe YouTube. But what they don’t realize is that none of these platforms actually host podcasts. There’s no special deal between Apple and your favorite podcaster. And Spotify? Unless the show is a Spotify exclusive, they're just reading from the same public source as everyone else: the podcast RSS feed. At Parla, we’ve built our platform on top of this open infrastructure—scraping and indexing over 1 million
Tuned In and Ready to Buy: What Makes Podcast Listeners So Valuable
Let’s play a quick game. Would you rather: Market to someone half-listening while scrolling TikTok and reheating leftovers? OR Someone who’s carving out 30–60 minutes of their day—on purpose—to tune into something they actually care about*? We’ll take the second one every time. And that’s exactly what makes podcast listeners so valuable. Meet the Podcast Super Listener We’re not talking about casual listeners here and there. We’re talking about podcast sup
Parla Now Has YouTube Podcast Top Charts by Category (Yes, With View Counts)
If you've ever tried to figure out which podcast YouTube shows are actually getting traction, you know how frustrating it can be. No clean charts, no reliable rankings, no easy way to see who’s winning in your niche. Until now. Parla is the first podcast search engine to offer YouTube Top Charts for podcasts—broken down by category. That means you can finally see which shows are crushing it on YouTube, how many subscribers they have, and what kind of views their episodes are pulling in.
Parla Now Indexes Every Active Podcast in the World (Yep, All of Them)
Big news: Parla now has every active podcast in the world in its database. That’s over 1 million shows and more than 150 million episodes—and you can search through all of it like you're Googling the internet. Whether you’re on the hunt for your next guest spot, scouting shows for brand partnerships, or just trying to figure out what podcasts are talking about your space… this unlocks a lot of doors. So What Can You Actually Do? We didn’t just dump a massive list of show
Why Searching YouTube Podcasts is Key to Your Next Guest Spot or Brand Collab
If you're trying to land your next brand partnership, cross-promotion, or podcast guest spot, here's a stat that'll make you rethink your outreach strategy: YouTube is now the \#1 podcast listening platform in the U.S. That’s right. According to Edison Research, 31% of weekly podcast listeners (ages 13 and up) say YouTube is their go-to for podcasts—beating out Spotify (27%) and Apple Podcasts (15%). That