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Where in the World Is Your Podcast Audience?

June 16, 2025 at 1:15 PM UTC
Parla Team
Parla Team

Did you know “The Rest Is History” is the #1 History podcast in the United States—but it’s even more popular in the United Kingdom?

It’s true. Despite topping the U.S. charts, the show has an even stronger foothold across the Atlantic. And it’s not alone.

As podcasting becomes an increasingly global medium, more and more shows are finding their biggest audiences in places you might not expect. Whether it’s a business show booming in Southeast Asia or a wellness podcast finding fans in Scandinavia, the geography of listenership is changing fast—and understanding that distribution can be a major unlock for creators, marketers, and PR professionals.

Introducing Geographic Insights on Parla

At Parla, we’ve made it our mission to help you go beyond surface-level stats. That’s why we’re excited to roll out global geographic insights for every podcast in the world—so you can see exactly where your audience is, and where your message is most likely to resonate.

With Parla’s new location-based data, you can:

  • 🌍 View listener distribution by country
    See a percentage breakdown of where each show's audience is located, based on a blend of ratings and location signals from across the web.

  • 📈 Explore top charts by region
    Understand what’s trending in different parts of the world and how local charts vary across Apple, Spotify, and other platforms.

  • 🎯 Target the right audience for your next campaign
    Whether you’re promoting a brand, booking guests, or pitching media, knowing a podcast’s top markets helps you reach the people who matter most.

Why This Matters

Audience location isn’t just a vanity metric—it can inform smarter outreach, better sponsorship deals, and more strategic PR. If your show over-indexes in Australia or Germany, you might reconsider where you advertise, who you book as a guest, or which media outlets you pitch.

Whether you’re a podcaster, marketer, or agency, Parla helps you act on insights, not just impressions.

Ready to explore?

📍See where every show is listened to at parla.fm